UK Gambling Ad Labeled as Seductive Is Prohibited by ASA

UK Gambling Ad Labeled as Seductive Is Prohibited by ASA

A TV that is somewhat saucy from UK bookmaker Coral ran afoul of the country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral was banned by the country’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ and therefore contravenes advertising that is gambling in that country.

The TV spot featured two men in a barber shop who are reading The Racing Post and discussing whether to spot a bet, when an attractive young girl enters dressed being a jockey. Pausing simply to close one man’s jaw with her riding crop, she supports a sign bearing ‘today’s great offer’ the name of the horse and its chances while one of the men places a bet in the Coral mobile app.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the commercial did certainly contain an attractive model, it ‘did not consider that it linked gambling with seduction, sexual success or enhanced attractiveness’ and also the character did not ‘flirt with or seduce the men and there was no suggestion that the men would be much more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice decide to try, Coral. We at don’t imagine to be professionals in things of seduction, but we would like to imagine that when an appealing woman dressed as a jockey teasingly closed our gaping jaws with her riding crop it might at least be described as a little bit ‘flirty,’ wouldn’t it? Or possibly we’re just bad at reading signals.

The ASA agreed, ruling that the ad must not be broadcast in its current form. Crucially, it also contested Coral’s assertion that the males are not influenced by the female jockey to position a bet, she entered the shop as they were already discussing the placing of a bet when.

‘We considered that the way her entrance ended up being shown placed an immediate increased exposure of her sexual attractiveness, as the camera angle initially dedicated to her knee-high shoes and then cut to showing an outfit that also featured tight jodhpurs, a whip and a jersey cut showing her midriff,’ the ASA stated.

Appears like they studied this plain thing pretty carefully, eh?

‘Viewers would be likely to understand the guys’s responses to the woman’s presence as being signs of their attraction to her, in place of excitement at the odds she held through to a card at one point in the ad,’ ASA added.

Enhanced Attractiveness

Gambling advertising in the UK is heavily managed by the Department of Culture, Media and Sport, as per the Gambling Act 2005, and may not contain content that is viewed as to be socially reckless. Regulations state that advertising might not ‘link gambling to seduction, sexual success or improved attractiveness,’ which will be the rule Coral have fallen foul of, in accordance with the ASA.

Other rules state that: ‘no one who is, or is apparently under-25 years old may be featured gambling,’ and that advertising may not ‘suggest that gambling can be a solution to financial concerns, an alternative to work or a way to attain financial protection,’ nor manages to do it ‘suggest that gambling can raise individual characteristics, for example, that it can improve self-image or self-esteem, or is a way to gain control, superiority, recognition or admiration.’

Irish bookmaker PaddyPower, which has a history of intentionally controversy that is courting its marketing, was recently forced to pull an offensive print ad that trivialized the Oscar Pistorius murder trial. The advertisement offered odds on the outcome of the trial and claimed that bettors would back receive their money if Pistorius had been found not guilty.

After 18 Run, Harrah’s Casino Tunica Closes in Mississippi year

No more: Harrah’s Casino Tunica closed on ending 18 years of operation in Mississippi monday. Some blame a casino glut across the states. (Image: Harrah’s)

These seem to be the times of endless casino expansion. Everywhere you appear, operators want to open more and more casinos, fighting to create fabulous resorts that they hope will generate billions of bucks in revenues for them. But while it may sometimes appear like casinos are merely a permit to print cash, things don’t always exercise quite that well.

Such has been the case for the Harrah’s Casino Tunica, the largest of Caesars Entertainment’s holdings in the Mississippi gambling hub. On Monday, the home had been closed for good, closing a 18-year run as one of the most popular resorts in Tunica.

Declining Player Base, Flood Damage Contributed to Closure

While the closure will be a surprise to the local economy and the nearly 1,000 people that are most likely to lose their jobs, it isn’t really coming as a surprise. The decision was first announced in March, and comes as Harrah’s Tunica has seen its client base decline by half within the last few six years from the height of 3.4 million in 2007 to just 1.7 million in 2013.

The deadly blow, however, may have been the main flood that caused the casino to be closed for nearly a thirty days in May 2011. Flood waters blocked the casino doors, and resources that are dwindling required to repair the facility. In the final end, it was just too much for the casino to come back from.

The decline of Harrah’s had been component of a more substantial overall drop in casino profits across the region. In April 2009, gambling enterprises in the Mississippi River counties gathered $112.5 million in revenue. Five years later, the 18 gambling enterprises in the area brought within just $80 million.

Increased Competition Hurting Regional Gambling Enterprises

Nine gambling enterprises continue to be situated in Tunica Resorts the name that is new the community which was as soon as called Robinsonville. For the time, it had been the casino that is third-largest in america, trailing just Las Vegas and Atlantic City.

But increased competition among other factors has now chipped away during the money being generated by the casinos there. And who has scared locals that are many have seen the gambling enterprises bring economic development to an area that had long been left out.

‘I’d love to be able to stay right here and spin that this will be something good,’ Tunica Convention & Visitors Bureau president and CEO Webster Franklin told the newest York Times. ‘But this isn’t good.’

Numerous locals are hoping that another casino operator could leap in and simply take on the property. But R. Scott Barber, Caesars’ local president for the certain area, says that a sale just isn’t imminent, and that the company has been seeking a buyer for four years. Caesars, he said, had to fundamentally shut Harrah’s Tunica as the operating losses were just a great deal to continue bearing.

The closure of Harrah’s Tunica might be a sign of oversaturation within the gambling industry. With almost all of states now featuring Native American or commercial casinos, and much more venues opening each year, it’s possible that new resorts especially those in areas that are already offered by other casinos are fighting for the same revenues rather than drawing in new ones.

‘There’s gambling everywhere,’ Mississippi Gaming Commission Executive Director Allen Godfrey told The New York Times. ‘you do not have to get very far to do it. if you merely want to gamble,’

Minnesota Governor Vetoes Bill to Ban Online Lottery Games

Minnesota Governor Mark Dayton has vetoed a bill that would have banned many online lottery games in the state, but another bill may be round the corner. (Image:

Once the Minnesota legislature soundly voted for the bill that would end online lottery games and ticket product sales at gas pumps and ATMs in the state, numerous expected that to be the end of the story. But Governor Mark Dayton has given those games second life though it may well be a really short-lived reprieve.

After some deliberation, Governor Dayton has voted the bill that banned most of the expanded services that the Minnesota Lottery had rolled out in recent years. The bill, which passed with overwhelming bipartisan support, will now be shelved until the next session that is legislative. The legislature has now adjourned meaning that they cannot attempt to override the veto at the moment because the bill was passed on the last day of the previous session.

Lawmakers Confident of Eventual Passage

Had been they in session, however, there’s little doubt that legislators would easily have the numbers to push the bill through without the governor’s support. The Senate passed their version of the bill (SF2642) having a 126-2 vote, as the House version ended up being approved with a 56-5 margin. Both among these are clearly majorities that are veto-proof and would stand even if lots of legislators felt uncomfortable overruling the governor.

Some lawmakers now believe that when the legislature reconvenes, they’ll pass an even stronger anti-lottery bill, and make particular they will have the some time numbers to beat a veto. The current bill banned online scratch card games, yet still allowed standard lottery admission product sales online, and provided the lottery until belated October to stop their other interactive games and sales avenues.

‘ We were more measured and more moderate, and today the governor has thrown all that out the screen,’ said Representative Joe Hoppe (R-Chanhassen).

Governor Believes Lottery Working Properly

Governor Dayton, a Democrat, had stated that he was torn between the overwhelming vocals associated with the legislature, and the bill seemed to be at least partially forced by other gambling interests that wanted the state lottery out as a competitor. In his veto letter, Dayton said that the laws regulating the lottery provided the organization powers that are broad determine how to produce revenue.

‘ The authorization for the Lottery stems directly from the social individuals of Minnesota,’ had written Dayton, referring to the 1988 vote that led to the lottery’s creation. ‘It seems to me that the Executive Director is operating within the range of his legislatively established authority.’

However, Governor Dayton did urge the Minnesota Lottery to look for better ties to the state legislature to avoid further conflicts.

‘Legislatures have raised concerns that they expect to better be kept informed of the lottery’s efforts,’ Dayton published. ‘Those constructive professional relationships are essential to the success of any enterprise in the Executive Branch, and we urge the lottery director to re-establish them with legislators prior to the next legislative session.’

Other issues from the governor included the known fact that a minumum of one lottery vendor ended up being considering suing the state for breach of contract if these games had been to be banned.

But legislators say that the amount of access made available from these games that are new simply an excessive amount of for the lottery to attempt without their help or consent.

‘ In effect what the governor is saying is, it’s OK for his lottery director, without consent of the Legislature…to sell lottery tickets anywhere, anyhow in the continuing state of Minnesota,’ Hoppe said. ‘I do not think that is correct, and I think an overwhelming most of the Legislature agrees beside me, and this will perhaps not stand.’

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